For more than fifteen years, Laurel Hata has been engaging with users to facilitate the definition and design of powerful reporting and analytics solutions. She is passionate about the discovery of users and their goals: what keeps them up at night, what they need to do their jobs, and how reporting and analytics can drive action and results. Laurel has a breadth of experience in a variety of industries, and she enables strong alignment around ‘the what’ of a solution among all levels of the organization. Laurel’s unique combination as a skilled business analyst and as a gifted artist provides for the creation of phenomenal solutions that wow users in both aesthetics and in the insight provided by reporting and analytics. Laurel graduated from the University of Washington with a Bachelors degree in Business Administration. Laurel lives in Seattle and enjoys traveling, bike riding, and rock climbing.